Follow These Floral Designers for Aesthetic Bliss

By Ruby Staley
Image Hattie Molloy

Floral artistry, which is more beautiful than images can possibly portray, has been weaving itself into online blogging culture since Glossier’s millennial pink themed feed benefitted from brrch_floral’s bouquets.

Delicately coloured petals and deliciously textured imagery has currently been taking over Instagram and beyond. It’s prompting influencers and users alike to run their pages like old school Tumblr accounts, reposting these perfectly curated coordinated arrangment.

Keeping scrolling for our floral heavy IG accounts to follow for some very visually pleasing content.

1.@brrch_floral

Sitting pretty at over 100k followers, Brittany Asch of @brrch_floral is the self professed “flower fairy godmother”. Operating from New York, her work truly takes floral artistry above and beyond. She’s begun incorporating web illustration into her images, added a post-modern touch to her posts. Last year, brrch’s masterpieces blended fashion and artistry by decorating the room of the Collina Strada Runway Show.

2. @hattiemolloy

Local Melbourne sweetheart, Hattie Malloy seems to live and breathes floristry. Hattie’s nostalgic connection to flowers is what drives her artistry and compels her to play with flowers in a way that resembles something closer to sculpture and installation art. During the pandemic, she adapted to the new market and released a double sized puzzle featuring photos of her otherworldly arrangements to cure the isolation blues.

3. @hermeticaflowers

The queens of high-end floristry, Hermetica Flowers are all about taking floristry to a luxurious place. Utilising native flora, delicate orchids and distinct leaves, Hermetica’s work clearly sets itself apart from other commercial florists. Boasting a tonne of high profile clients including Aēsop, Chanel, Gucci, Sofitel and Ferrari, it’s clear they are a step above the rest. Utilising native flora, delicate orchids and distinct leaves, Hermetica’s work clearly sets itself apart from other commercial florists.

4. @ffoliar

Budding (mind the pun) floral designer, Sammy Bate, creates some seriously fun and quirky arrangements. Based on the South Coast in NSW, the one woman team often incorporates fruits and veggies into photo shoots of her arrangements adding a fun touch and a distinctive appeal to all of her delicious creations.

5. XXFLOS

The botanically based visual production and styling of XXFLOS nails beautiful set and production design with their floral artistry. Having created scenes and arrangements for student fashion shows, music gigs and events alike, the team continues to push the form of floristry further into the realm of immersive performance and installation art.

6. ZWRFLWR

Geelong and Surf Coast based flower lover, ZWRFLWR, arranges the most beautiful pieces that look so good you’ll want them to live forever. With each bouquet bursting with colour and texture, a ZWRFLWR arrangement would be the perfect gift - whether that be for yourself or a friend.