Face First: Everyday Humans Review
Photo Everyday Humans
By The Editors
After recently launching in Australia, soon-to-be cult favourite sun and body care brand, Everyday Humans, has already made a huge splash in the SPF game.
Gone are the days of tanning on the beach for hours on end with little to no SPF (or worse, tanning oil) thanks to initiatives like Call Time On Melanoma and a chorus of clever skin-fluncers like Hannah English’s #todaysSPF.
The Everyday Humans range joins a chorus of next-gen products championing sun-smart beauty. But the more the merrier, and they’re here just in time for summer too. The brand’s products are designed to maintain and protect all skin types and complexions - for everybody - while also enhancing the look and feel of your skin.
As all good brands should be, they’re cruelty-free, reef friendly and made from ingredients that are both good for you and actually work. And the packaging is equal parts cute and eco-friendly, made using recycled plastics, biodegradable PET, FSC certified paperboards and soy-based inks.
We were lucky enough to chat to Charlotte Pienaar, Founder of Everyday Humans all about the brand and their fresh take on SPF, beauty marketing and skin care.
Hi Charlotte! What does the name "Everyday Humans" mean to you, and how does it translate in the brand's ethos?
At Everyday Humans we are all about being human - people who do normal everyday things, like commuting to work (pre-covid, obviously), walking your dog, cooking dinner for friends, watching your favourite TV show and most importantly, taking care of your skin. Since the beginning, it's been our goal to create an inclusive SPF skincare brand you could mirror yourself in so that protection is not a chore but an easy everyday routine.
The industry has seen a shift in recent years, with more sustainable brands coming to the forefront. How do you hope to see the beauty industry evolve in the future?
We take a strong stance on being environmentally friendly and are constantly looking for better alternatives to virgin plastic and paper. To be totally honest with you, it’s not an easy journey to go green as it’s harder to source, more expensive and has a lot less interesting options, but we don’t give up just because of that.
At EH, we work with factories that practice sustainable business processes and we choose to use PCR (recycled plastic) tubes, biodegradable bottles and FSC certified recycled paperboard without added plastic because we care about our planet as much as you do. We hope to see more manufacturers, material scientists, venture money and government bodies to be on board so that being eco-conscious is not a luxury but a standard.
The brand's marketing and campaigns are really modern and fun, where does the aesthetic come from?
Our campaign and marketing aesthetics are inspired by internet culture, where we bring to life a range of skin tones and personalities with a no-frills-attitude, relatable language and visuals that you are already familiar with.
What's one thing you want customers to take away from your brand?
Comfy SPF that's good for you and the planet exists.
After chatting to Charlotte, we were pretty keen to try the range ourselves and see how it fared up against the unpredictable Melbourne weather.
Here are our reviews.
Everyday Humans is available in Australia on everyday-humans.com and at sephora.com.au.